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Mark Zuckerberg is a young geeky kid that started facebook. He is worth 3 billion dollars and doesn't buy anything, he lives in a small apartment and works at a normal desk at his work. He was a Harvard drop out who was studying psychology. There website facebook was started in Harvard and through colleges. Mark Zuckerberg felt it was better to hire raw intelligence, which means people with intelligence but less experience because he felt it aloud them more room to develop and get experience. He believes that's its good to have humble team so the business just evolves. He believes to keep operating costs low to increase revenue. He believes its good just to try things out and see if they work or not. He is a thought full listener. And he likes to experiment things through try and fail technique. His employees get free time to hangout with each other, which really helps. Facebook did alot better than myspace because of there marketing target needs and wants. Also facebook is more personal friends were myspace is more public. Also trends come and go where myspace is the trend that is going.